JOLT is a new Coffee company with a twist. Packed in a mini shooter, resembling the classic 5-Hour Energy, JOLT delivers a potent shot of espresso in a portable size. They sought a brand identity that felt premium, sleek and functional.
The Landing Page
I designed the main landing page in Figma and developed with GemPages for easy integration with Shopify. The hybrid lander allows for more robust sections compared to a generic product page.
Components of the landing page
Hero Section
Product Carousel
Use Cases
Value Propositions
Social Proof
Ingredient Breakdown
Social Media
FAQs
Footer Links
Moodboarding
The brand wanted to convey a premium feel while maintaining the simplicity of their packaging. Consistent with the look and feel of a coffee brand, JOLT had requested black and gold as the backbone for their visual identity.
Logo Design
Using a minimalist typeface, I created a logo that combined the brand name with a lightning bolt within the "T." With a smaller bottle as the canvas, I designed the logo so that it would easily recognizable at any scale.
Product Renders
I created several visual assets that the brand could use for packaging direction. Using dark slate and light gold, the identity matches the look and feel that the brand had requested.
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